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Coca Cola's Euro Cup campaigns

On the 3rd of June, 2012, Coca Cola Nepal officially launched its global integrated marketing campaign for the UEFA EURO 2012, which kicked off on June 7 in Poland and Ukraine. Featuring two television commercials, unique consumer contests and a host of consumer activations across malls and colleges, the various elements of the campaigns has been made public across Nepal under the title ‘Let’s get CRAZY’. Two winners of the contest will get to win SHARP 32” LCD TV each week, apart from 20 others who will get a once in a life-time chance to see the Finals of UEFA EURO 2012 live on the biggest screen in Nepal. The company shall be giving away over 6000 bottles of Coca-Cola, 5000 Collectible Posters, 3000 wrist bands, 500 footballs and 400 t-shirts during the one month campaign. 500 lucky winners across Nepal will also get a chance to see the finals of the UEFA EURO 2012 live at QFX Jai Nepal.
(Contestants have to send their answers (SMS) to the printed questions to 7722)

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